Conservation Alliance Ad Auction Raises $83,827
THURSDAY, 27 OCTOBER 2011
Bend, Oregon -- The Conservation Alliance’s fifth annual Ads for the Earth Auction, an online sale of advertising space, raised $83,827 last week. The auction consisted of ad space donated by Backcountry, Backpacker, Climbing, Kronicle, Men’s Journal, Outdoor Adventure Media, Outside, Sierra, Telemark Skier, and Urban Climber magazines. All proceeds from the auction will go into The Conservation Alliance’s grant fund to support efforts to protect wild places throughout North America.
“Thanks to these titles and the winning bidders, we will be able to fund more conservation work in 2012,” said John Sterling, Conservation Alliance Executive Director. “This event is a win for conservation, a win for our members, and a win for the publications.”
The Ads for the Earth Auction has now raised more than $600,000 for The Conservation Alliance over the past five years, making it an important revenue stream for the organization’s grant fund.
The Conservation Alliance acknowledges the following people and publications for donating ad space and for helping plan the auction:
Scott Parmelee, Outside
Michael Wolfe, Men’s Journal
Kent Ebersole, Charina Lumley and Andrea Schwartz Neukom, Backpacker, Climbing, Urban Climber
Kristi Rummel, Sierra
Justin Reyher, Backcountry, Kronicle, Telemark Skier
Martha Evans, Outdoor Adventure Media
Source: www.outdoorindustry.org
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