Moosejaw Mountaineering Launch eCommerce Video
MONDAY, 7 MARCH 2011
Submitted By: Mariangela Silvestre
Invodo, the only full-service eCommerce video partner for online retailers, and mobile eCommerce experts, Unbound
Commerce, today announced that Moosejaw Mountaineering has partnered with both companies to implement eCommerce
video on its mobile retail site. Moosejaw, the outdoor gear and apparel retailer known for its innovative and off beat marketing
strategies, is implementing mobile video as an extension of a broader online video initiative.
“Video has the ability to tell a story that simple text and images cannot begin to convey,” said Craig Wax, CEO of Invodo. “The
videos Moosejaw has produced with the Invodo team are the perfect mix of quirky and informative, allowing the customer to
actually enjoy the process of gathering knowledge to make a buying decision. Now, that experience won’t be any different for
customers shopping from their mobile devices.”
Invodo, a full service eCommerce video solution provider, creates high-quality content at scale and develops leading technology
to implement and deliver online product video on retail sites and other points of consumer influence. Moosejaw is working with
Invodo to create unique video content for its top products on the site and optimize the videos for additional syndication through
social media sites like YouTube and Facebook.
“Moosejaw is a wonderfully innovative retailer. It’s no surprise that it is leading the charge in introducing the convenience of
eCommerce video to its mobile customers,” said Keith Leitzke, Chief Marketing Officer of Unbound Commerce. “Both mobile
and video are major trends in retail so the convergence of the two will be tremendously powerful.”
Mobile Presence™ from Unbound Commerce provides a deeply integrated way for retailers to deliver a great mobile user
experience to their customers and to deliver excellent sales results for their business. By leveraging the Unbound Commerce
Mobile Presence platform, the Invodo produced Moosejaw videos will now be optimized for delivery to Moosejaw’s mobile sites,
allowing customers shopping from their mobile devices to also experience the benefits of seeing the products in action.
“Implementing video on our mobile site was a no brainer, as our customers expect a great shopping experience in the palm of
their hands,” said Eoin Comerford, SVP of Marketing and Technology at Moosejaw. “Combined with Unbound Commerce,
Invodo’s complete video solution delivers what our customers want.”
source: www.businesswire.com
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