MOUNTAINEERING NEWS ITEM

Moosejaw Mountaineering Launches Mobile Shopping

MONDAY, 7 MAY 2007

The retail industry is embarking on a new adventure with Moosejaw Mountaineering as the leading merchant of outdoor gear and apparel takes its products mobile. The company announced today the launch of the Moosejaw mobile shopping site which allows customers to browse, price compare and shop for their favorite gear using any mobile phone or device.

According to Robert Wolfe, founder and CEO of Moosejaw, "The mobile marketplace offers a great opportunity for us to target, reach and interact with our customer base - a demographic ripe for the m-commerce segment. We're thrilled to be on the cutting-edge, offering a new, exciting and convenient way for customers to shop."

To fulfill its m-commerce technology needs, Moosejaw selected mPoria Inc.'s GoMobile! solution. Designed specifically for the retail industry, GoMobile! is an easy-to-use, cost-effective solution that allows any size merchant to establish its own mobile shopping site without the need for in-house development resources.

Robert continued, "With mPoria's service we had our mobile shopping site up-and-running in less than 24 hours — including site design, catalog upload and site launch. Our investment in mPoria's service was a 'no brainer' and complements Moosejaw's overall e-commerce strategy."

Moosejaw offers an extensive catalog of brand name outdoor gear and apparel on its mobile shopping site. To make a purchase, consumers simply enter 'www.Moosejaw.mobi' in their mobile web browser to get immediate access to the company's product catalog. With mPoria's technology, mobile shopping sites including Moosejaw's offer convenient and easy browsing and product search, and once consumers are ready to make a purchase, they simply enter their credit card information into mPoria's secure platform, choose a preferred method of delivery and place the order. The GoMobile! platform also allows retailers to expand sales and marketing efforts like SMS campaigns and special promotions to their mobile customers.

Visit digital50.com for more details about this news story.

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